This project was set by design company Field. The brief was to come up with a creative brand for the masters students interior architecture show, an exhibition which showcases recent university graduate work from across the UK at The Old Truman Brewery in London.
After some time spent researching exactly what it meant to be an interior architect and designer I came up with Transform. Interior architecture and design is all about re-using, adapting, transforming an existing space as opposed to creating a new one, which is the basis of the Transform brand.
Interior Architecture and Design is also about being creative, finding new and exciting ways to change a space or place. This is reflected through the brand with the use of a bright, striking colour palette and playful, changing iconography. I think the Transform brand has struck the right balance between appearing constructive and rugged, but playful and exciting.